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What the Heck is Sober October?

October is definitely an exciting time of year around Minnesota. You got the leaves changing colors, the Twins making a playoff push, and you can finally throw on your flannels and hoodies. Another activity that has gained a lot of traction over the last couple of years is Sober October.

What the heck is Sopber October? Some of you might ask. The idea of a Sober October originated in Australia as ‘Oc-Sober’ by Life Education, a health organization aimed to help young adults and teenagers. Their priority was to help promote a healthier lifestyle and teach young adults the risks of drugs and alcohol. Shortly after Oc-Sober’s success, a UK-based cancer charity known as Macmillan Cancer Support first coined the phrase Sober October.

Fast forward to today, with the NA lifestyle emerging more and more due in part to several reasons like self-reflection, religion, or just not that into alcohol, the concept of Sober October has really taken off. With a number of options, including our Nialas Non-Alcoholic IPA and Irish Style-Dark, Sober October is easy to take part in and not miss a beat in everything that’s going on this fall.

Whether you’re doing Sober October for charity or fun, your health is the ultimate winner, as going dry for the entire month has led to several benefits. Clearer skin, better sleep, and more energy are just some of the benefits one can see from abstaining from alcohol for 31 days.

So, are you taking part in Sober October? Be sure to check out our beer finder to find your nearest Nialas-carrying liquor store or bar.

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